Readers have found all kinds of strange tidbits, including mysterious cat pictures, apparent Mickey Mouse references and weird books wedged into the many shelves that clutter the catalogues.' Īccording to Canadian broadcaster CTV, 'IKEA's publications have developed an almost cult-like following online. The catalogue itself is printed on chlorine-free paper of 10-15% post-consumer waste.

In 2017, IKEA worked with five paper suppliers and 31 printers around the world to produce the catalogue each year. As of 2012, the studio employed 285 photographers, carpenters, interior designers and other personnel working full-time on photo shoots. Most of the catalogue is produced by IKEA Communications AB in Älmhult, Sweden, the site of the original IKEA store and where IKEA Communications operates the largest photo studio in northern Europe (8,000 square meters in size). For example, photographs in the China edition may depict a smaller kitchen than the US edition. Many different versions of the catalogue are created to reflect regional differences in product ranges as well as cultural differences. Each edition of the catalogue takes about 10 months to develop from concept to final product. Containing over 300 pages and about 12,000 products, it is distributed by mail, in stores and online.

Ikea 2005 catalog pdf download